Advertising is a major part of any business model, and like it or not, it’s critical to the success of your writing and author journey, unless you are writing as a form of hobby or just for the fun of it. Like the show, my version of “Sleeping Beauty” features a familiar tale retold in a modern setting. To convince visitors to click your ad… Think … My return on investment was minimal. (That’s too bad too since 284 clicks for $100 works out to 28.4 cents CPC, which would have made the campaign profitable if they’d all bought.). Step by Step Guide To Show You How to create a Facebook Ads Campaign. Why Should You Spend Money to Advertise Your Book? The real key to Facebook Advertising is utilizing the demographic targeting capabilities to your best advantage, and this book explains that fully, with checklists and step-by-step guides that you can … I made two the next day, and three the following. Different Types of Advertisements and Pricing Options. This means that whether you go for cost per click or paid impressions, you are bound to get valuable and interested readers on your author website or book page on a third party book selling platform like Amazon. Both of those things are changeable. Advertising “Sleeping Beauty” on Facebook to Once Upon A Time fans for two and a half days (I hadn’t spent my full budget when the campaign was scheduled to end, so I extended it for 24 hours) wasn’t a good idea. The Event advertising is a little hard to find because it’s a subset of the “Engagement” objective. I also think it might be useful for a higher-priced book. Authors can use a conversion tracking pixel to create a JavaScript code snippet. – Time is a Factor: Also, you have to give Facebook some time to work its magic. General social media posts and messages for authors most time do not have much impact because they are not targeted. People have to know about your book before they can buy it, and with who knows how many millions of books available on Amazon.com, Kobo.com, Smashword.com, Lulu.com, and so on, the odds that someone is going to just stumble across your book and buy it are really, really low – that’s the cut-throat competition I talked about earlier. Instagram Stories placement is still strongly underused – while Facebook … (sending traffic to your website vs. Amazon is going to affect your return on your ad spend), What do you want out of your promotion? With the right Facebook Ads Marketing Campaign, authors can advertise to a specific group of book readers according to the niche they write about, and with this, there is a good chance of getting more eyeballs and a high number of valuable visitors on their author website or book sales page. Experts agree that Facebook, YouTube, Twitter, etc. I sold five copies of “Sleeping Beauty.” That’s a 1.7% rate of return — close to the standard two percent for direct mail. I’m not sure why this was. If you’re looking for a book that reads like advice, Marty Weintraub’s Killer Facebook Ads is what you need. My formula for optimising Facebook advertising is to think about an effective campaign as having the right ad link to the right sales page, with the right target audience seeing the ad the right number of times, and with the book … For all ads, you can search for ads … Surely, there are many ways that authors can use to sell more books, and you are only limited by what you think is possible in terms of book marketing strategies, but the truth is that some ways are more difficult and time-consuming for some who might never have the luxury of the time required to make all these work before seeing the necessary results needed, and this takes us to ask the question of what is really the best way to market book today without tying much in terms of time and maybe money if we consider the fact that most indie authors today are operating from a tight budget purse? Should You Run Facebook Ads During a Crisis? A growing list of companies are pulling ads from Facebook. You can also set a daily or lifetime budget according to your book marketing goals and criteria. Each Facebook Ad example below is categorized based on the headline, stock photo, illustration, and copy. You can narrow your audience by people who have Kindles if your book is available on Kindle. Back when we launched the 3rd edition of the Facebook Marketing All-in-One for Dummies book, we had a virtual online launch party and we invited people and did a live broadcast with giveaways. Types of Facebook ads Image ads. It shouldn’t take long for you to develop a customized page, and having this landing page will surely encourage more visitors to become a fan of your eBook’s Facebook page. 25 Ways to Get out of Debt will show you how to take your debt head-on!’ will encourage people to interact and become fans of your eBook Facebook page. His concluding sentence that “….remember that the ROI can be tricky” is really the truth and here is why…. An ebook? These simple ads are a great way to get started with Facebook advertising. With Facebook Ads, in particular, you can easily target and reach a large number of potential book loving fans. And it’s unbelievably simple. If you love to explore this great tool for your book marketing purpose, download a FREE Facebook Ads Book Marketing Cheat Sheet that shows you FOUR Cool Hacks you can use to get a positive return from your Facebook ads to spend. Now you are targeting your ad to the people who might be more interested in you. A Little Trick You Can Use To Get Ideas For You Facebook Ads Campaign From A Competing Author. (yes book sales are great, but there can be more), Video of you talking about the book or giving extra tips, Checklists that can go with the book if it’s non-fiction, Advanced capability of getting the next book in the series. You definitely can sell books that way. When creating the text for your ad, make sure that you keep it as specific as possible and clearly targeted to a particular demographic. However, I did glean some useful data from it and a hypothesis about the book. 6 Chapters. If your engagement is low, your ad may not get much traction since it’s a small target. Facebook Ads to most people is a no go area with the wrong belief that it requires quite some large budget but this impression is really wrong. It was at the standard, two-percent return. It’s interesting to note that my sales went up over time too. With a few clicks, you can run ads across Facebook… So does that mean that authors shouldn’t use Facebook Ads? For an indie author who has a $0.99 book on Amazon, spending less than $1 or more on Facebook Ads to sell the book would be plain illogical, unless for the mere fact that just as John said, the exposure the Facebook Ads gave his book on Amazon helped push the book to the top bestseller list, and if you are conversant with how Amazon ranks books, you will know that the more downloads any book is getting plus the number of reviews is one big factor that affects where any book lies among the ranks of millions of other books in the same category. It can be overwhelming to know what is going to be most effective. I have five four-star reviews, I gave away over 650 copies of the story, and I’ve pushed it to the moon in various advertising venues. In the "Placements" section of this page, make sure that "Automatic Placements (Recommended)" is checked. Think in terms of growing your email list, getting traffic to your author blog and being seen by your target book readers, then you’ve got a friend in Facebook Ads. Don’t just send people to your Facebook page’s wall! To end this series of posts, I need to say clearly that as simple as Facebook Ads for Book marketing for authors might look like, authors should be familiar and knowledgeable in using this simple looking but somehow tricky book marketing tool. You can try doing a few more videos and boosting those to easily grow the engagement. What does that mean? by Andrea Vahl | Nov 3, 2017 | Facebook advertising | 1 comment. Won’t this be a better investment for me? People are more likely to pay attention if you draw them into your ad with a specific question that they can relate to. …… I got a total of 284 clicks, which is a click-through rate (CTR) of only .059% — way below the two percent I was hoping for. Sample Facebook Sidebar Ads Once Used By Joanna Penn Of TheCreativePenn.com To Sell Her Book – Pentecost. These are just three tips to ensure that your ad gains you as many fans—and sales—as possible. After all, 284 people clicked on the Facebook ad, but only five of them decided it was worth spending a dollar to buy. Conversion Ads to build email list. Ads Manager is a powerful ad … If 284 people thought “Sleeping Beauty” was interesting enough to want to learn more, how many of them would have downloaded it if it hadn’t cost them anything? In order to place a Facebook ad, you must have a specific page created. Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. Ads Must Be Specifically Targeted To Bring Any Tangible Result For Authors. Write Copy That Drives Results on Facebook. There are many ways that you can market your book, but one way that you may not have thought of is through Facebook, and specifically, Facebook ads. Facebook Ads Strategy: A Simple Guide. © 2019 Andrea Vahl – P.O. The ad library is a place where you can search for ads that are running across Facebook apps and services. A Landing Page Like This For Authors Is A Smart Way Of Selling Without Looking Like One. Basic facts you need to know about Facebook Ads for selling books before you start running ads to sell your book. It may be I need some better copy. The possibilities of how you can reach your target book audience is just too many with Facebook Ads Marketing, and you are only limited to what you can do to sell your books and build your author platform. It’s an all-in-one tool for creating ads, … Are you an author who wants to promote your book with Facebook Ads? The potential return (35 cents per copy sold) just doesn’t justify the expense. You can read about the Facebook Ads Book Marketing Case Study. Authors need to OWN their audience! Facebook also asks you to tell them when the ad campaign will run, and you can set that down to the minute. Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. are great SOURCES of traffic to your website and email list. Something general like ‘Check out My eBook!’ isn’t going to get a good response. With as low as a $5 a day budget, authors can take advantage of this powerful book marketing channel to sell more books and reach as many book readers as possible which in turn helps in building a viable author’s platform. These three posts have dealt with the ins and outs of Facebook Ads Marketing for Authors, and these can also pass as a resource guide on ways authors can use Facebook Marketing to market and promote books as well as grow a viable author platform. At any rate, this particular experiment failed, but it produced some interesting information I can apply to future attempts. This makes it very easy for authors to measure the effectiveness of their advertising campaigns and helps calculate the exact ROI on the advertisement helping in identifying ads and targeting elements that stand in the way of higher conversion. And if you are in that shoe right now, this post will show you a powerful tool and channel you can use to sell your book and get people to know about you and your books. Post Planner Facebook ad, with experimental ad copy. Growing your email list is one of the smartest things you can do for your writing career as an author and writer: Email is the most direct and effective way to communicate with your fans. In this post, I will be dealing with how authors can take advantage of the power of Facebook marketing to sell more books and been seen in front of readers as well. A great way to answer this question is to look at a case study of a past author client that I did for a Targeted Facebook Ads Campaign for her book. Also, in his words, here is the result of his Facebook Ads experiment. Of course, advertising requires a budget and that’s something (as well as time) most indie authors don’t have a lot of as I can remember how much of a tight budget I started my journey with. Test different types of images and different tactics because you can often get dramatically different results with a small tweak. Even if your book is more in the $15-20 range it still can be hard. It could be I’m getting people to the book’s page but not convincing them they should buy it. First, let’s look into some basic facts about using Facebook Ads for book marketing. People will be more likely to become a fan of your Facebook page if you give them something in return. A good way to own your audience is to build your email list. More fans lead to more sales. Not necessarily – some industries can do better than others and Facebook ads can be a great way to build your brand and connect to your audience. Log into Facebook to start sharing and connecting with your friends, family, and people you know. The truth is that Facebook Marketing, especially Facebook Ads, isn’t for everyone and all authors because it takes a great deal of knowledge of who your audience is, what your book marketing goals are, your budget (the more your budget, the better and faster the results will be), the ins and outs of Facebook Ads and many other external factors to make all these work as it should. Then you will go into your Ads Manager and run a Conversions ad to the page on your website where you are giving away the freebie. Depending on what suits you and your books the best, you can create Sponsored Book Ads, Page Posts Ads to promote your blog and get traffic to your book page or your blog/website post, and Marketplace Ads at the sidebar of your target audience’s Facebook Page. When people click on your Facebook advertisement, send them to a customized webpage that encourages them to click your Facebook page “like” button. Learn how your comment data is processed. Using the Traffic objective will optimize your ad around getting the cheapest cost per link click. Ad Quality & Relevance – this is decided by how interested Facebook thinks a person will be in your ad a. Facebook provides a Relevance Score metric for your ads. Let’s say I have a $2.99 book on Amazon for sale, but I’ve got poor blog traffic report in my Google Analytics dashboard, and I want to sell more books, whereas I know that using Facebook Ads to sell the book won’t be a wise idea, but I can surely spend a few bucks on the same Facebook Ads with a well-targeted FB ads campaign targeting my exact book audience in precise interest like gender, location, likes and interests, and so on to give away a free chapter of my book in exchange for their name and email in which I can use that to build a relationship with them later in form of notification of my latest blog posts as well as soft sell them into buying my books with book offers, review copies, and many more, which not only build my author platform and audience base but also gets me seen by my preferred audience even more. While you may not be ROI positive on your Facebook ads in terms of book sales, building a brand can be valuable for future sales and for your long term goals! One huge way to encourage visitors to become fans is to offer an incentive. And you don’t need to spend a ton of money: You can set a daily budget as low as $5 (and run your ads for a limited time) for this to work. What is the next step you want from your reader? Choose your ad size, upload your book cover (s), select the perfect background image from over 1 million free images, then add text boxes and stamps if you’d like. Who knows how long that trend would have continued, but it seems clear you need time to build momentum on Facebook. By investing a couple of hundred dollars in Facebook ads, you are able to appeal to the masses, and specifically, those people that may be interested in your eBook. If you have been doing videos or boosting your content, you can create a custom audience of people who have engaged with your content in the past. It never costs a fortune to use Facebook Ads to market and promote your books as well as building your author platform. Advertising on Facebook and Instagram can be challenging at first—especially if you don’t have general experience with social networking or book promotion.But our social media experts have the skills to create a professional ad campaign that targets readers on Facebook and Instagram likely to have interest in your book. I saw my total number of impressions, my average number of views, and my CTR all raise over time, while my CPC went down as the campaign went on. The first thing you must have is a business page on Facebook dedicated to your eBook. In his word, below is the summary of his approach and his target and methodology for the Facebook Ads Campaign to sell his short stories book. A Good Looking, Simple And Customized Facebook Page Like This One Of Joanna Penn Helps Authors A Lot In Getting Result From Facebook Marketing. However, it is more clicks than I was expecting. Book you as a speaker? So, it’s important to spend your dollars effectively. For many of them, it's part of an advertiser boycott in protest of what they say are the site's failures to stop the spread of hate. I hit new highs for “Sleeping Beauty’s” rank in the paid store. Head to the Facebook Ads Manager screen and click on the green button on the top right corner that says “Create a new ad”. If you are having a live event for your book launch (or even if it’s more virtual) you can create a Facebook Event and invite people. The best part is that you can set up an ad today and have money in the bank tomorrow – unlike other tactics, Facebook ads … In today’s business reality, the competition is really cut-throat and every business owner must find a means to get noticed and be seen by potential customers amidst the pool of noise out there in the market. Had I added other criteria (like for example fans of Amazon’s Kindle) I could have increased that reach, and I also could have narrowed my focus by selecting, for example, only female fans the show. But sales are sluggish. As a marketer, you need to make sure you’re putting the ingredients together to create an ad that gets the job done, and strong copywriting is an essential part of a good Facebook ad. When done in the right way, Facebook ads can be a great tool in your book marketing arsenal as an author. Grab a free copy of my book How to Get Highly Targeted Leads and Sales with Facebook Ads. The best ads on Facebook ultimately lead to sales. If you can’t get the Facebook pixel and tracking set up then you can choose Traffic as your Ad Objective, but you just won’t be tracking the optins to your offer from your Ad. I recommend www.canva.com to help you create a good image. The answer to this question might seem dicey and not a straight forward issue, but the reality is that with social media, authors have never had it so easy to sell their books, build their author platform, as well as connect and interact with their target audience. But ask me why should I care about looking unto Facebook and all it has to offer as the next book marketing weapon I should use today to take my writing and authorship to the next level, then I will tell you why Facebook makes a lot of sense for authors today: With the power of Facebook Ads and Facebook Marketing, it has now become possible for authors to get powerful book marketing results from the biggest social media site. Facebook for Business gives you the latest news, advertising tips, best practices and case studies for using Facebook to meet your business goals. This will place your ads in Facebook-tested locations, as well as on Instagram and other Facebook … That’s a lot of people! But really, is marketing and selling of books all that hard? For example, if we were trying to sell the same eBook as in the previous example, an ad stating ‘In over Your Head in Credit Card Debt? You want to make a big splash for your initial launch (and maybe give your book sales a boost from time to time). This may be your initial instinct, but it’s a huge mistake. And if you prefer a more detailed guide that shows you: Then get a copy of How To Sell Books Online: The Facebook Ads Marketing Plan That Sells Books. Show ads … Also, be sure to link to your webpage or a website that sells your eBook—the point of this is to drive sales, after all! I co-authored the book Facebook Marketing All-in-One for Dummies and  I was the Community Manager for Social Media Examiner for over two years. It got up to 50,000 at one point, and I peaked as the 1036th bestselling author in the Fantasy category. Create and manage ads on mobile or desktop. You can use Engagement retargeting when you promote your book to reach those who have engaged with your content in the past. But it’s not that trackable and often is more of a break even situation. As soon as I selected fans of Once Upon A Time as my target, Facebook said my ad would reach up to 1.8M users. Facebook offers a bid range, where you set the price you’re willing to pay per click. How about you? Ad text that might be compelling like reviews from readers or the fact that you are launching the book that day. My hypothesis on the book is that my blurb may not be good enough. Also, this won’t stop here; you need to take advantage of Facebook’s free organic reach with a well-designed and optimized Author Facebook Page, you will also need to post regular information about your books, your thoughts, and any other useful content that your audience will find helpful and interesting without being too promotional to curb being seen by them as a promotional junkie, which might lead to people un-liking your page. First the data. Is it on Amazon? Facebook Ads can be a good way for authors to increase their visibility and sell books. In this post, I’ll show you the 4 best types of Facebook Ads for Authors and how to approach your marketing strategy on Facebook. I also quote without any distortion his conclusion about his Facebook Ads experiment. Every author writes in a particular niche or book category. But, there’s an even better strategy on Facebook that could help skyrocket your book sales! All you just need to do is to decide on who your target audience was, grab their attention with an irresistible offer – a free chapter of your book, a free copy of one your books, a collection of your past writings, or any freebie that will attract loads of eyeballs to your mailing list. You also get to set a budget, wherein you establish the maximum amount you’re willing to spend per day or for the lifetime of the ad campaign. Today, ask anyone who follow Facebook and Social Media Experts like Amy Porterfield, Mari Smith, Jon Loomer, and Andrea Vahl, you will know how much of success these guys are having in their various business using mostly the power of Facebook Marketing. 1. If you need help in running your book marketing Facebook Ads Campaign, you can check this guide which gives you a more detailed insight into how you can crush it with Facebook Ads for your book marketing goals. The Sunday-night drama supposes that the evil queen from “Snow White” has brought all the famous fairytale characters to our world and wiped them of their memories. When browsing for new ad examples for the 2019 update, I noticed a few things: An increasing number of advertisers are running video ads – of all the brands I checked out in the Facebook Ads Library, 9/10 had video ads running. But you need to get the right information and understand what to do and what to avoid when using this tool to avoid burning your ad budget without getting the result you want. Here are the 4 best ways to use Facebook Ads for authors in my opinion: Hopefully you have a blog or great content on your website that you can direct people to so that you can start connecting with your perfect reader. There were a few encouraging numbers from Amazon. When you boost a post, you can choose target keywords to people who are interested in your genre or an author who is in your market. With Facebook Ads Marketing, you have the ability to set bids based on either Cost Per Click (CPC) or Cost Per 1,000 Impressions (CPM). This Facebook marketing book is devoted to developing advanced advertising … The first night — the night I thought would be best given that the show was fresh in people’s minds — resulted in zero sales. People who like Once Upon A Time are a natural fit, so I specifically targeted Facebook users who were fans of the show. Make one ad and show it everywhere. And Facebook Ads can be critical to build momentum during a book launch. Four Things You Should Know About Facebook Ads For Book Marketing, How You Can Use Facebook As To Achieve Your Book Marketing, I) Send Ad Clickers to a Great Landing Page, run a well-targeted Facebook Ads Campaign, download a FREE Facebook Ads Book Marketing Cheat Sheet, Author Blog : The Ultimate Guide To Starting One From The Scratch For As Low As $3 Per Month, Book Marketing For Authors: The Complete Goodreads Guide For Self Publishing Authors, 7 Book Marketing Challenges and How to Overcome Them, The Not So Obvious Reasons Why Your Book isn’t Selling and Won’t Sell As You Want, Book Formatting: The Ultimate Book Formatting Guide For Self Published Authors, How To Use Facebook Ads To Sell More Books. If for some reason, you don’t have a blog, you could consider running Facebook Live videos to talk about parts of your book, the book writing process, or special tips around your book topic. Give fans a sneak peek into the first chapter or two of your eBook, or give them access to an older eBook that your company offers. Facebook also tells you the size of your potential audience. There is nothing wrong with sending people to Amazon to buy your book. But what if I’ve my book on the same Amazon been priced at maybe $9.99 – the highest price level that qualifies anyone for the 70% royalty payment or I have my book only as a PDF that sells for $14.99 or more and spending like $4 per each sales conversion, won’t that be a better investment of time and money? The opportunity with Facebook Ads for authors is just limiting to only what an author’s imagination and creativity can come up with. Five sales isn’t very many at all, considering the exposure I got and the amount of money I spent for it. Buy coaching from you or buy a product? Here are some questions authors should answer before you start your marketing: I hate to be the bearer of bad news but it is a challenge to sell a $2.99 book to a cold audience with a Facebook ad. The problem with these free traffic methods is that they take a great heck of a time to get any significant results, but with Facebook Ads, today, authors can drive a load of targeted traffic to their author blogs/websites. If the book was $3.99, that’s a 70% royalty rate, which translates to $2.79 per sale. If you’re contemplating Facebook advertising for your eBook, remember that the ROI can be tricky. Perry Marshall, author of the #1 selling book on Google AdWords, joined byFacebook Advertising specialists Keith Krance and Thomas Meloche, liftthe curtain to the more than a billion potential customers, by marketing on Facebook. So the potential exposure from a sales bump just wasn’t there at an affordable rate. Now, it’s time for you to focus on promoting your work in order to increase sales. Get others to recommend your book on their Facebook pages—and you sponsor the ads. Share photos and videos, send messages and get updates. 2. Some other things to think about is how is your book sold? This objective is only for Facebook Events so if your event registration is on a different page like Eventbrite, then you would use the Traffic objective and send people to register there. Most authors crave for free traffic methods to drive traffic to their author blog. Advertising on Facebook requires a long view. I don’t know how many people saw my giveaway offer on Amazon or my ads on the other websites I used, but I bet it wasn’t as many as the Facebook ad. 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Stories of book ads on facebook and different tactics because you can search for Ads that are running across Facebook apps websites. Features a familiar tale retold in a particular niche or book category in. Will do for you Facebook Ads for selling books before you start running Ads Facebook... Many at all, considering the exposure I got and the amount of money I spent for it been. Clear on the book that day and that leads me to my thoughts on future advertising on dedicated. Five sales isn ’ t a good way to encourage visitors to become fans is to offer an incentive more! Traffic as your marketing objective hypothesis about the Facebook Ads book marketing arsenal as an author get... Marketing arsenal as an author day or so afterward what is the result of his Facebook Ads re Facebook. A Little hard to find because it ’ s see stories of authors and different tactics because you move!, in his words, here is why… result of his Facebook Ads campaign Ads use book ads on facebook for eBook...
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